The recently launched Customer Advocacy Relationship Enhancement System (CARES) has allowed Proton Holdings Bhd to conduct marketing campaigns via emails and text messages, while at the same time, track customer's responses to measure real-time campaign effectiveness.
The national car maker purchased the Oracle solutions, an end-to-end customer relationship management system, in November last year and the project went live August 2011.
According to Proton, the single customer view feature of the system will be an effective tool for the carmaker's sales and after-sales staffs in delivering consistent customer experience across its customer's touch-points, namely the i.care contact centre, sales and service branches.
"In line with our 'Committed to be Better' promise, Proton's key business units will utilise this powerful customer relationship management tool to strengthen Proton's brand and customer perception, which will ultimately translate into business profitability," group managing director Datuk Seri Syed Zainal Abidin Syed Mohd Tahir said in a statement.
For CARES phase 1, the company emphasises four main areas - sales lead management, after-sales service management, marketing campaign management and enterprise communication services.
The national car maker purchased the Oracle solutions, an end-to-end customer relationship management system, in November last year and the project went live August 2011.
According to Proton, the single customer view feature of the system will be an effective tool for the carmaker's sales and after-sales staffs in delivering consistent customer experience across its customer's touch-points, namely the i.care contact centre, sales and service branches.
"In line with our 'Committed to be Better' promise, Proton's key business units will utilise this powerful customer relationship management tool to strengthen Proton's brand and customer perception, which will ultimately translate into business profitability," group managing director Datuk Seri Syed Zainal Abidin Syed Mohd Tahir said in a statement.
For CARES phase 1, the company emphasises four main areas - sales lead management, after-sales service management, marketing campaign management and enterprise communication services.
