Exclusive Mark (M) Sdn Bhd, which produces and markets the 3-in-1 Cafe 99 Ipoh White Coffee, is optimistic sales will triple to about RM15 million during the current six-months promotional period, says chief executive officer Chew Boon Swee.
The company planned to penetrate the Middle East and United States markets next year after having made inroads into Hong Kong, Indonesia, China and the Netherlands, he told reporters after the appointment of Datuk Lee Chong Wei, the world's number one badminton player, as the brand ambassador for the coffee.
In conjunction with the appointment, Exclusive Mark also launched the "Drink Cafe 99 and Boost Datuk Lee's Morale" campaign before he flaunts his talent in the 2012 Olympics in London.
"We see Malaysian white coffee as a global brand as there is very good demand for the product overseas.
"Currently, our main revenue contributor is our coffee products, whereby 20 per cent comes from white coffee products," he told a press conference in Kuala Lumpur today.
Cafe 99 is a brand owned by Exclusive Mark, a subsidiary of CNI Holdings Bhd, that has been producing and marketing coffee for over 20 years. -- Bernama
The company planned to penetrate the Middle East and United States markets next year after having made inroads into Hong Kong, Indonesia, China and the Netherlands, he told reporters after the appointment of Datuk Lee Chong Wei, the world's number one badminton player, as the brand ambassador for the coffee.
In conjunction with the appointment, Exclusive Mark also launched the "Drink Cafe 99 and Boost Datuk Lee's Morale" campaign before he flaunts his talent in the 2012 Olympics in London.
"We see Malaysian white coffee as a global brand as there is very good demand for the product overseas.
"Currently, our main revenue contributor is our coffee products, whereby 20 per cent comes from white coffee products," he told a press conference in Kuala Lumpur today.
Cafe 99 is a brand owned by Exclusive Mark, a subsidiary of CNI Holdings Bhd, that has been producing and marketing coffee for over 20 years. -- Bernama
