Thursday 17 November 2011

Keurig invests RM30m in Johor

Integrated electronic manufacturing services (EMS) provider V.S. Industry Bhd has invested about RM30 million to produce Keurig single-cup coffee brewer machines in Senai here.

The dedicated 2.4ha facility will see V.S. Industry producing Keurig Inc's single-cup brewers and accessories for exports to North America.

The facility's 200,000 square feet area will also be used for its packing, logistics and storage.

Executive chairman Beh Kim Ling said the factory will be the company's 11th facility to assemble electrical products.


It has the full cooperation from its US partner Kuerig to exclusively produce the coffee-brewing machines starting next year.

"We are happy that our US partners have the trust in us as Keurig Inc is wholly-owned by Green Mountain Cofee Roasters Inc (GMCR) and they are one of the 100 most popular companies listed on Nasdaq.

"Despite the strict safety and quality requirements for the contract, we hope to start our first shipment by the first half of next year," Beh said at a press conference on Tuesday.

The event was officiated by Johor Menteri Besar Datuk Abdul Ghani Othman. Also present was Keurig president Michelle Stacy, its vice-president, who is also Kuerig's co-founder, Dick Sweeney and Iskandar Regional Development Authority chief executive officer Ismail Ibrahim.

Meanwhile, Stacy said the company chose Johor as its investment location due to factors such as political stability, ease of logistics and also technical know-how.

"Malaysia was selected after we visited several other countries like Indonesia, Vietnam and India. Johor offers good infrastructure, port facilities and also sound government policies that support companies like us," she said.

Ghani said data from Malaysian Investment Development Authority (MIDA) and the Johor Investment Centre showed that the state is able to manage its own foreign direct investments (FDIs).

"For the past seven years, Johor managed to attract a record of RM38.6 billion worth of FDIs. This has created more than 18,000 jobs.

"We also can offer the best location for FDIs as we also work hand-in-hand with MIDA and the Ministry of International Trade and Industry to source for potential investors to Johor," Ghani added.



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