Thursday, 26 April 2012

DKSH expands collaboration with Germany-based Henkel

KUALA LUMPUR (April 26); DKSH Holdings Bhd is expanding its collaboration with Germany-based Henkel to provide sales, distribution, and logistics services to the latter in the South East Asia market.

Henkel is known for its cosmetics brands such as Schwarzkopf, Fa, Taft, and Igora as well as consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf, and Loctite

In a statement Thursday, DKSH said that for many years, it had provided Henkel with market expansion solutions in Thailand, Hong Kong, and Vietnam.

“Building on the successful collaboration between both companies, DKSH and Henkel initiated discussions and have decided to extend the existing partnership to Malaysia,” it said.

DKSH said it would support Henkel for the launch of Henkel’s wellknown brands of Schwarzkopf Extra Care, Freshlight, Palette, and got2b across all sales channels and territories in Malaysia.

DKSH global head for business unit consumer goods Somboon Prasitjutrakul said the company’s partnership with Henkel was an excellent example of how we leverage our extensive network in Asia to provide our clients with solutions across multiple countries.

“In addition, we are pleased to leverage our comprehensive portfolio of integrated services along the entire value chain to support Henkel to further grow its business in Asia,” said Somboon.

Meanwhile, DKSH executive director for consumer goods Lian Teng Hai said the extension of the partnership to Malaysia would enrich the range of products for DKSH’s customers, and at the same time the consumers will benefit from improved access to these products.

“We are looking to a long and successful cooperation with Henkel in Malaysia as well,” said Lian.

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