Wednesday, 7 March 2012

Maxis to boost pre-paid market share with Hotlink Bagus

PETALING JAYA (March 7): Maxis Bhd aims to strengthen its pre-paid market share with the launch of its all-in-one pre-paid plan, Hotlink Bagus.

Joint Chief Executive Officer Suren J. Amarasekera said currently its pre-paid market share stands at 38 per cent with 11.3 million subscribers.

"We want to continue dominating the pre-paid market share, not only in the growth of revenue-generating subscribers but also in terms of usage," he told reporters after unveiling Hotlink Bagus on Wednesday.

Hotlink Bagus provides customer access to all the five integrated categories -- voice calls, SMS, surfing, international direct dialing and roaming.

"It's all-in-one pack at the lowest rates, the lowest rates Maxis has ever offered to its customers. This will have a huge impact on customers' lives, especially in terms of convenience and savings," he said.

With the Bagus plan, Suren said Hotlink is also making inroads into migrants and the tourist market on top of its existing youth, students and working adults' markets.

"We're the only integrated operator in the country. There will be more bundled products to be offered soon," he said.

Hotlink Bagus was launched simultaneously at 16 major locations nationwide on Wednesday.

To date, Maxis has 14 million subscribers for both post-paid and pre-paid services. Slightly more than 50% of its revenue comes from the pre-paid segment. - Bernama

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