Upon acquiring Khazanah Nasional Bhd's 42.7 per cent equity in Proton Holdings Bhd, DRB-Hicom has set its eyes on realising a workable business model for the national car maker, with special emphasises on electric and hybrid car manufacture.
In a statement, DRB-Hicom group managing director Datuk Seri Haji Mohd Khamil Jamil said product renewal and enhancement would be a major agenda lined up by the company for Proton.
"As the automotive technology evolves, green technology has gained momentum as well as the approval of many environmental conscious consumers. As such, hybrid and electric vehicles would be one of the main focus.
"Proton will continue to strive to cater to its consumers' needs, taste, lifestyle requirement in line with global automotive market trends," he added.
Mohd Khamil said besides DRB-Hicom and Proton working hand-in-hand to promote performance and diversify product offerings, it would be crucial for the national auto maker to broaden its talent capabilities and simultaneously raise the quality of its workforce.
"This is where the presence of the International College of Automotive (ICAM), established by DRB-Hicom, can provide one of the best synergies and perhaps the golden key to the company's core competence to unlock the future for Proton.
ICAM, being the only local centre of education that offered automotive courses, also prides itself with a unique holistic teaching approach enlisting teaching personnel who are also industry professionals.
Mohd Khamil said as the government continued its effort to enlarge the nation's automotive industry, the National Automotive Policy should also be able to reach out and encourage global players to intensify their presence and investments in Malaysia.
"DRB-Hicom will maintain its intention and interest to safeguard the national car company while at the same time encourage, facilitate, grow and enhance Malaysia's national automotive industry, hence making Malaysia a preferred automotive hub capable of rivalling its neighbours," he said. -- Bernama
In a statement, DRB-Hicom group managing director Datuk Seri Haji Mohd Khamil Jamil said product renewal and enhancement would be a major agenda lined up by the company for Proton.
"As the automotive technology evolves, green technology has gained momentum as well as the approval of many environmental conscious consumers. As such, hybrid and electric vehicles would be one of the main focus.
"Proton will continue to strive to cater to its consumers' needs, taste, lifestyle requirement in line with global automotive market trends," he added.
Mohd Khamil said besides DRB-Hicom and Proton working hand-in-hand to promote performance and diversify product offerings, it would be crucial for the national auto maker to broaden its talent capabilities and simultaneously raise the quality of its workforce.
"This is where the presence of the International College of Automotive (ICAM), established by DRB-Hicom, can provide one of the best synergies and perhaps the golden key to the company's core competence to unlock the future for Proton.
ICAM, being the only local centre of education that offered automotive courses, also prides itself with a unique holistic teaching approach enlisting teaching personnel who are also industry professionals.
Mohd Khamil said as the government continued its effort to enlarge the nation's automotive industry, the National Automotive Policy should also be able to reach out and encourage global players to intensify their presence and investments in Malaysia.
"DRB-Hicom will maintain its intention and interest to safeguard the national car company while at the same time encourage, facilitate, grow and enhance Malaysia's national automotive industry, hence making Malaysia a preferred automotive hub capable of rivalling its neighbours," he said. -- Bernama
