Friday, 13 January 2012

2012 CEO Outlook series: Data to enhance DiGi’s growth

TEFD: What are your expectations for 2012, for your company and your industry?
Clausen: We expect that telecommunications will keep up the growth momentum in 2012, precipitated by increasing demand for the Internet. In 2012, we expect a significant part of our growth to come from data, and this trend will carry through for the next few years, with voice growth being flat.

What impact, if any, do you expect from the euro crisis?
I believe Malaysia will remain relatively resilient with marginal impact if any.

What are the main challenges for the company?
The main challenge I believe is to continue driving growth every day while we deliver on a very wide and ambitious transformation programme.

Our long-term outlook for the business is to become the mobile Internet service provider of choice for our customers, connecting customers from all segments, with any usage pattern and spending. The thrusts of our transformation programme — modernising our network, modernising our IT landscape, redefining our distribution and becoming best on people — together with a strong ability to deliver on day-to-day operations will enable us to achieve these goals.

What are the company’s plans and focus for 2012?
We began a three-year transformation journey last year to build an Internet business. In 2011 we established and identified key changes to strengthen the foundation of our business and preparedness to enable Internet for all. This year, we will be in full-scale implementation mode, driving a robust transformation programme across our network, processes, distribution and people.

Clausen: We hope for better clarity on spectrum use and access across all bands.


What is your personal wish list for 2012?
We hope for better clarity on spectrum use and access across all bands. Spectrum is the fundamental life blood for our business. To cater for the growing demand for the Internet, we need to have an adequate mix of spectrum to enable the fundamental voice service. Understanding plans for spectrum use allows us to have a solid overall game plan and allocate appropriate investments to get access to spectrum to drive growth for DiGi, the industry and country.

On a personal front, I wish for good health for my families — both at home and work.


The 2012 CEO Outlook series started on Dec 19, 2011 and will run every day through January. Among those TEFD has interviewed are Geoffrey Briscoe of BMW Malaysia, Tan Sri Teh Hong Piow of Public Bank Bhd, Jeffrey Chew of OCBC Bank (M) Bhd, Osman Morad of Standard Chartered Bank Malaysia Bhd, Yvonne Chia of Hong Leong Bank Bhd, Tan Sri Lee Oi Hian of Kuala Lumpur-Kepong Bhd, among many others. If you’ve missed any of these, please read our back issues on iPad for free.


This article appeared in The Edge Financial Daily, January 13, 2012.




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