KUALA LUMPUR (Dec 14): Loss-making MALAYSIAN AIRLINE SYSTEM BHD [] (MAS) will axe eight loss-making routes under its route rationalisation exercise which will take effect early 2012.
MAS group CEO Ahmad Jauhari Yahya said on Wednesday: “The withdrawal was based on our own independent internal profitability and yield analysis. This accounts for almost 12% of our passenger capacity and we estimate that the ongoing route rationalisation will improve loads, increase yields and have a profit impact of RM220 million to RM302 million for 2012.”
KUALA LUMPUR (Dec 14): Loss-making Malaysian Airline System Bhd (MAS) will axe eight loss-making routes under its route rationalisation exercise which will take effect early 2012.
MAS group CEO Ahmad Jauhari Yahya said: “The withdrawal was based on our own independent internal profitability and yield analysis. This accounts for almost 12% of our passenger capacity and we estimate that the ongoing route rationalisation will improve loads, increase yields and have a profit impact of RM220-RM302 million for 2012.”
The route rationalization exercise takes effect early next year and involves the withdrawal from the following loss-making routes:
Effective from Jan 6: Daily flights Kuala Lumpur – Surabaya vv B737 route
Effective Jan 10: Thrice-weekly Kuala Lumpur – Dubai vv A330 route
Effective Jan 12: Twice-weekly Kuala Lumpur – Karachi – Dubai vv A330 route
Effective Jan 13: Twice-weekly Kuala Lumpur – Dubai – Damman vv A330 route
Effective Jan 30: Daily Langkawi – Penang – Singapore vv B737 route
Effective Jan 31: Thrice-weekly Kuala Lumpur – Johannesburg vv B777 route
Effective Feb 1: Twice-weekly Kuala Lumpur – Cape Town – Buenos Aires vv B747 route
Effective Feb 2: Thrice-weekly Kuala Lumpur – Rome vv B777 route
Jauhari said the route rationalisation was expected to have minimal impact on Malaysia's position as a top tourist destination in Asia “as we will work aggressively with our code share partners”.
He said through MAS’ existing arrangements with them, MAS would continue to promote connectivity between Malaysia and key international destinations.
“We also hope to return to these markets after we have stabilised our business,” he added.
MAS group CEO Ahmad Jauhari Yahya said on Wednesday: “The withdrawal was based on our own independent internal profitability and yield analysis. This accounts for almost 12% of our passenger capacity and we estimate that the ongoing route rationalisation will improve loads, increase yields and have a profit impact of RM220 million to RM302 million for 2012.”
KUALA LUMPUR (Dec 14): Loss-making Malaysian Airline System Bhd (MAS) will axe eight loss-making routes under its route rationalisation exercise which will take effect early 2012.
MAS group CEO Ahmad Jauhari Yahya said: “The withdrawal was based on our own independent internal profitability and yield analysis. This accounts for almost 12% of our passenger capacity and we estimate that the ongoing route rationalisation will improve loads, increase yields and have a profit impact of RM220-RM302 million for 2012.”
The route rationalization exercise takes effect early next year and involves the withdrawal from the following loss-making routes:
Effective from Jan 6: Daily flights Kuala Lumpur – Surabaya vv B737 route
Effective Jan 10: Thrice-weekly Kuala Lumpur – Dubai vv A330 route
Effective Jan 12: Twice-weekly Kuala Lumpur – Karachi – Dubai vv A330 route
Effective Jan 13: Twice-weekly Kuala Lumpur – Dubai – Damman vv A330 route
Effective Jan 30: Daily Langkawi – Penang – Singapore vv B737 route
Effective Jan 31: Thrice-weekly Kuala Lumpur – Johannesburg vv B777 route
Effective Feb 1: Twice-weekly Kuala Lumpur – Cape Town – Buenos Aires vv B747 route
Effective Feb 2: Thrice-weekly Kuala Lumpur – Rome vv B777 route
Jauhari said the route rationalisation was expected to have minimal impact on Malaysia's position as a top tourist destination in Asia “as we will work aggressively with our code share partners”.
He said through MAS’ existing arrangements with them, MAS would continue to promote connectivity between Malaysia and key international destinations.
“We also hope to return to these markets after we have stabilised our business,” he added.
