SEPANG: Petronas Dagangan Bhd (PetDag), the domestic marketing arm of Petroliam Nasional Bhd (Petronas), has launched Malaysia’s first mobile fuel dispenser called the Petronas Primax Mobile Fuel Dispenser.
PetDag’s managing director and chief executive officer Amir Hamzah Azizan said the mobile fuel dispenser, which costs some RM400,000 and is capable of fuelling up some 20,000 litres of petrol, is especially useful for the re-fueling of race cars within the racing circuit.
Under the current practice, the racing cars are mainly re-fuelled by petrol trucks while the mobile dispenser provides an improved platform for such needs.
“Our years of strategic partnerships with the Formula One teams have resulted in a solid team of fuel technology experts at PetDag. From developing fuel for the race track, the research and development (R&D) team has now taken that technology on to the road for the benefit of our Malaysian customers.
“The introduction of the Petronas Primax Mobile Fuel Dispenser is a clear testimony of the success of our line of fuels,” he told reporters at the launching ceremony of the mobile fuel dispenser here on Sunday which was attended by some 600 special invitees comprising customers and business partners.
Moving forward, Amir Hamzah said PetDag was committed to continuing to organise more events such as the Petronas Xtrack to reward its customers who have shaped the company to become the industry’s leader today.
Previously, PetDag has been organising several events with similar objectives such as the Road to Rewards “Ride the RM3 million Wave” campaign that rewarded RM3 million worth of prizes to its loyal customers as well as the Petronas Fuel-up promotion during which winners were presented with a total of 20 Apple iPad.
This article appeared in The Edge Financial Daily, November 22, 2011.
PetDag’s managing director and chief executive officer Amir Hamzah Azizan said the mobile fuel dispenser, which costs some RM400,000 and is capable of fuelling up some 20,000 litres of petrol, is especially useful for the re-fueling of race cars within the racing circuit.
Under the current practice, the racing cars are mainly re-fuelled by petrol trucks while the mobile dispenser provides an improved platform for such needs.
“Our years of strategic partnerships with the Formula One teams have resulted in a solid team of fuel technology experts at PetDag. From developing fuel for the race track, the research and development (R&D) team has now taken that technology on to the road for the benefit of our Malaysian customers.
“The introduction of the Petronas Primax Mobile Fuel Dispenser is a clear testimony of the success of our line of fuels,” he told reporters at the launching ceremony of the mobile fuel dispenser here on Sunday which was attended by some 600 special invitees comprising customers and business partners.
Amir Hamzah (right) launching Malaysia's first Petronas Primax Mobile Fuel Dispenser.
Moving forward, Amir Hamzah said PetDag was committed to continuing to organise more events such as the Petronas Xtrack to reward its customers who have shaped the company to become the industry’s leader today.
Previously, PetDag has been organising several events with similar objectives such as the Road to Rewards “Ride the RM3 million Wave” campaign that rewarded RM3 million worth of prizes to its loyal customers as well as the Petronas Fuel-up promotion during which winners were presented with a total of 20 Apple iPad.
This article appeared in The Edge Financial Daily, November 22, 2011.
